After more than two years of development, design iterations and detailed production, our friends from Stockholm-based menswear brand ASKET have finally released their highly anticipated Sweatshirt. Available in Grey Melange, Navy and Black (followed by a Dusty Green and Burgundy-esque Red this September), the sweatshirt is a minimal take on the original American football player uniform. Cut to a tailored fit from custom developed, unbrushed loopback cotton and stripped from unnecessary details it combines style with unprecedented comfort. Milled and handmade in Reguenga, Portugal.
“Two years of development may seem crazy to some people in this industry. But we're creating garments designed to last a lifetime, and in that context, we say there’s no rush,” says co-founder August Bard Bringéus.
Two years may seem long to create a sweatshirt. But it nicely reflects the commitment and values that go into ASKET’s garments. Just over a year ago, the brand released their first take on the sweatshirt, but decided to pull the plug just after a few weeks. It simply didn’t live up to their expectations. So they went back to the drawing board and fine-tuned everything from the fit and fabric to the colours and detailing.
ASKET is Swedish online-only menswear brand founded in 2015 with the mission to free wardrobe essentials from the traditional concept of fashion and bring them back to basics. One garment at a time, the young brand is building a permanent collection of timeless essentials based on honest production, transparent pricing and a new size system.