Introducing Rhoeco – an organic herbal tea company based in Thessaloniki, Greece, founded by agronomists and ecology enthusiasts Harry Kazas, Katerina Chatziangelaki and Vaya Mitsiou. Playing with the words rhoē (Gr.: flow), eco (for ecology) and co (for cooperation), Rhoeco is the result of a combined effort rooted in their wish to produce a product for the present while respecting the past and thinking about the future.
Inspired by the complexity of our ecosystem, the brand created five conceptual organic herbal tea blends that are hand-packaged in small batches. These include Mountain (distinctive lemon undernotes), Forest (smooth, full-bodied tisane), Sea (mellow sweet flavour with a subtle woody aftertaste), Agros (light-bodied, refreshing tisane with an earthy citrus aftertaste), and Urban (resin notes with a slightly bittersweet aftertaste).
The beauty of Rhoeco lies in that their packaging doubles as both herbal tea container and planter. With its ‘Drink it, plant it’ concept the brand encourages people to reuse its biodegradable containers to grow their own herbs. To do so, each package includes a seed stick containing a mix of organic herb seeds ready to be planted inside the container.
With respect to the young brand’s principles of fair trade, ethical and organic food production, the three entrepreneurs have developed a network of certified organic smallholder family farms across Greece, which supply them with raw dried herbs. Each of Rhoeco’s tea blends are produced and packaged by hand, safeguarding full integrity.