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ASKET - Re-thinking T-shirt Sizing

Casey Fuchs

A while ago my partner Alex has written a post about ASKET, a Swedish brand which has managed to create the perfect T-shirt. What makes ASKET different from other brands is that they have expanded on the traditional sizing system to offer a product that fits all men at a fair price. All T-Shirts are made in a small, family-owned factory in Portugal, enabling the founders Jakob Dworsky and August Bringeus to have full insight into the factory's labor conditions. Another upside of their European production facility is the outstanding quality of their T-Shirts. Besides offering the usual S, M, L, XL sizes, they give customers the option to chose a suitable length also. I can only recommend purchasing your next basic on their website. The future is all about transparency and brands that make sure the people who are involved in producing the final product are looked after and work under fair labor conditions. You won't regret it.