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Uniform Wares – Modern Watchmaking

Alex Rückheim

Founded in 2009 by Patrick Bek and Oliver Fowles, Uniform Wares set out to create high-quality watches that express unique ‘character and distinction through intelligent design, not branding’. In response to today’s pervasiveness of over-embellished statement watches, Uniform Wares decided to design and craft minimal timepieces. The result, a collection that rejects the unnecessary; a non-branded watch, that has no logo on the dial to make the design speak for itself. Every watch is developed in their London-based design studio, and assembled with meticulous attention to detail by their Swiss manufacturer.
The M37 is a two-hand watch in Uniform Wares’ signature M-Line case design at, as the name suggests, 37mm diameter. The ultra-minimal watch is made of 316L stainless steel, bead-blasted, brushed PVD black bezel, features scratch-resistant sapphire glass and a Swiss made quartz Ronda 762 movement. Price £240.

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