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NORI – The Character Collection by C/O BRAINSTREAM

Alex Rückheim

Boil your eggs the fun and easy way! BRAINSTREAM is a German, family-run manufacturer most known for its BeepEgg – a precise egg timer that not only makes you smile but which is based on an intelligent high-tech, temperature-based mechanism. The Character Collection was brought to life to merge this classic commodity with an aesthetic vision. In collaboration with diverse, young artists the series of six individually designed BeepEggs is meant to reflect both a certain character and today’s Zeitgeist. NORI marks the first out of the six creatively designed objects. Designed by New York based designer and illustrator Ly Thanh Le, the functional, smart little object is charmingly entwined by the arms of the Nori seaweed and seems as if it was hand-painted. How does it work? BeepEgg ‘NORI’ is boiled together with the real eggs. Based on a thermal model it measures the inner temperature of the real egg. NORI will play three different tunes for the three different stages of hardness: ‘Swan Lake’ for perfectly soft-boiled, ‘In the Hall of the Mountain King’ for medium-boiled, and ‘A Little Night Music’ for hard-boiled. Pictures by Simon Freund.

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