Beardbrand was started shortly after Eric Bandholz attended his first Beard & Mustache Championships in February of 2012, where he fell in love with everything related to beards. He first started off with with a blog, a YouTube channel, and a Tumblr blog. On these platforms he shared his knowledge about growing a beard and provided style inspiration for others. Later Beardbrand began to release high quality products for beardsmen, such as beardoil, their famous mustache wax and several combs to treat your beard. Pictures by Simon Freund.